Capabilities in the Workplace Bangles Pvt. Ltd. The WritePass Journal

Capabilities in the Workplace Bangles Pvt. Ltd.ï » ¿ Abstract: Capabilities in the Workplace Bangles Pvt. Ltd.ï » ¿ ). Bangles Pvt. Ltd has several core competencies which strengthen the firm and result in increased business. One of the core competencies of Bangles Pvt. Ltd is the diversified workforce, which consists of close friends and students of the owner who originate from different countries and are able to provide Bangles with unique and original ideas for bangle designs. Thus, the aesthetic appeal of Bangles’ products suits the modern tastes of consumers in the UK, India, Pakistan, Turkey, China, and Nigeria as the designers of Bangles originate from the countries mentioned. Another core competency of the firm is the owner’s personal involvement in the business and the fact that the owner provides customers with a personalized service and is highly interactive with the customers. Additionally, the owner also provides a customized service to customers who wish to get their own bangles designed at an affordable price. Also, the owner’s large social circle and connection s with people in Asia who can help in expanding and managing the business is also a core competence as the owner will not have to associate with unknown parties in order to achieve expansion into Asia. The organizational capabilities of the firm are the manner in which people are managed in a firm in order to gain a competitive advantage (Grafton, Lillis, Widener, 2010). The organizational capabilities of Bangles include the owner’s excellence in human resource management as she has been successful in motivating employees since the business’s inception. The owner’s charismatic leadership style and the informal organizational culture of the firm help the employees remain comfortable and united with one another. The owner also attempts to organize the employees in the organization through the use of various communication tools including a personal group on WhatsApp, an intranet which enables the employees to interact with one another, and through the use of video conferencing when applicable (Bangles Pvt Ltd, 2014).The business’s strong internal associations and the fact that all of the designers in the firm are educated, trained, and experienced in the f ield of arts and crafts enables the firm to perform faster and more efficiently in order to quickly meet customer demand. The lack of misunderstandings between employees and the close connection between employees and the owner also serves as a source of competitive advantage and enables the work to be done quicker. The organization is currently working on capacity-building as it has previously increased its capacity by purchasing three small machines, which help cut the thread and sew on the beads for intricately and delicately designed bangles. Using these machines has sufficiently increased the capacity of the firm and Bangles has been able to complete more orders than it previously had. The company has recently tried division of labour and instead of asking one designer to complete a full pair of bangles, they have tried to break down the tasks and let one worker complete a portion of an order while the others complete other portions. This has shown commendable results recently as capacity has slightly increased. In order to solve the problems arising from an expansion into the Asian market, Bangles must use its core competencies, organizational capabilities, and capacity-building tools to its advantage. The owner can use the core competency of having a diversified workforce to be able to accurately meet the aesthetic demands of customers in Asian countries. Moreover, the owner needs to use her social connections in order to appoint a reliable manager in Asia who will help in the distribution of Bangles’ products and also manage the brand image of the firm. The owner can make use of the firm’s strong communication network to set up a system in which she communicates with customers in Asia herself or responds to their messages as soon as possible if there is a difference in timings in order to provide them with a personalized and customized service where applicable. Thus, to efficiently manage business in Asia, the owner must make use of her charismatic leadership style to constantly remain in touch with employees and the manger in Asia and ensure she is updated upon changing trends. The owner must also have a rigid plan towards crisis management in order to ensure that she is able to solve such problems without increasing hassle and confusion and risk in damaging the brand’s reputation. The owner can also extend the intranet to include employees in Asia and to ensure that she communicates with them personally in order to ensure that they are familiar with the organizational culture and are absorbed into the enthusiasm of being a part of the organization. These are the strategies that the firm can use by making use of its existing core competencies and capabilities. However, the firm may also need to enhance other departments in order to efficiently compete in the Asian market. Conclusion and Recommendations: It is evident that the firm has numerous core competencies and organizational capabilities which enable the firm to efficiently compete in the market and which can be used to its advantage in expanding into the Asian market. However, the firm may consider increasing its efficiency and capacity by hiring additional designers in Asia who can produce the bangles there and ship them to customers easily and without additional cost. Moreover, the firm may also hire additional staff in the UK to ensure that there is always someone available online to cater to customer queries and demands. In order to appropriately achieve this, Bangles may also consider giving its staff training in customer service and managing across cultures. Hence, the firm’s core competencies of a diversified workforce, strong social connections, and the owner’s personal involvement in the business serve to be highly beneficial while organizational capabilities of a strong communication network and informal organizational culture are redeem high benefits. References Bangles Pvt. Ltd. (2014) Facebook Page [online] Accessed on: February 20, 2014 Available at: https://www.facebook.com/bangles Grafton, J., Lillis, A. M., Widener, S. K. 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