Allstar Brands Distribution Channel Essay Example | Topics and Well Written Essays - 250 words

Allstar Brands Distribution Channel - Essay Example For the company to achieve its objectives, it ensures that it conducts regular advertisements and promotions. It has advertising agencies such as Wheeler (BMW) Maxwell and Brewster, which have high-quality work. The trade promotions include coop advertising and promotional allowances. The support of the manufacturer’s sales force is vital to the success of a brand in the allergy market and the OTC cold. Wholesalers sell OTC brands to smaller, independent retailers that are not reached by the direct sales force of the manufacturer. The company needs people to be friendly and courteous. It keeps its prices a little higher than the trade-off line. Brand Formulations It offers brand formulations such as Analgesics, Antihistamines, decongestants, cough suppressants, expectorants, and alcohol. Survey Data The company ensures that it surveys the market share based on consumer brands purchase, purchase decision making criteria that consumers use, brand awareness and brand satisfaction. Sales Force The support of the manufacturer’s sales force is vital to the success of a brand in the allergy market and the OTC cold. Wholesalers sell OTC brands to smaller, independent retailers that are not reached by the direct sales force of the manufacturer. Internal Product development The OCM group has a significant product development and management decisions to make and must ensure that it works with the product research and development (R&D) area within Allstar Brands. The 4 P’s (People, Places, Prices, and Promotion) The company needs people to be friendly and courteous. It keeps its prices a little higher than the trade-off line. It sells in places where the customers want to purchase their products. It ensures that it maintains promotions and advertisement. Solid relationships with distributors The company also ensures that it offers discounts to its distributors and maintains solid relationships.