Zara Case IT for Fast Fashion Study Example | Topics and Well Written Essays - 1000 words

Zara IT for Fast Fashion - Case Study Example From this paper it is clear that information technology has enabled Zara to disrupt existing technology applied in the clothing retail industry by other companies such as Inditex. Zara applies point on sale (POS) to serve its client instead of normal tallying of products at the counter. Zara switched DOS operating system to mouse technique in order to speed up its transaction at the counter. This approach made Zara compete other exiting companies such Gap, H&M, and Inditex among other clothing companies. The idea was to penetrate the market using a technology, which was not existing. Largely, Zara was able to serve clients in markets, which had competitors.This study highlights that  Zara was able to acquire more customers in a flooded market. Introduction of unique technology outweigh the preexisting technology thus reducing efficiency of the technology in comparison to the modern technology. For instance, introduction of point on sale operating system influenced the speed of comp leting transactions at the counter. Its application influences the number of clients willing to buy product from the store because many clients would like to spare time. Disruptive companies introduce products, which increase efficiency and effectiveness. Point on sale is effective because it interpret the price of the product at a glance. It redeems time because it can handle many clients at very short time. Uniqueness in product delivery usually influences consumer behavior in the market.... Point on sale is effective because it interpret the price of the product at a glance. It redeems time because it can handle many clients at very short time. Uniqueness in product delivery usually influences consumer behavior in the market. Queuing in a large store such as Zara is hectic because of large volume of clients served. Efficiency of the service provided would influence clients to buy products from the store. Apparel Industry Model Gap spends much money on advertisement because its products do not command large market share or influence. The objective of advertising is to create awareness about the existence of the product in the market and to influence consumers to buy the products (Businessweek. 2007). Gap takes long before introducing new apparel in the market. The month of August dominates the period when Gap introduced its product in the market. Gap primarily manufactures its goods in San Francisco, United States (Engler, 2004). Gap primary sources of risk in manufactur ing include delay in logistics, which influences the time a product arrives in the market. The company risks introducing out of fashion products because of the shipping time. Fashion influences retailing of clothing apparel. Gap makes money by selling its products in various markets. Gap competitive advantage is production of anti-sweat products, which many clients seem to like. Zara customer characteristics Zara’s customer characteristic consists of you people who are quick to respond to fashions in the market (Inditex 2011). Age influence demand and taste for products. Zara directs its product to young people who dwell in cities. City dwellers like responding to change in fashion by buying new products introduced. This consumer behavior has influenced